Mobile banking lets banks interact with customers in real-time through mobile alerts, ‎marketing campaigns and two-way banking services. Banks can get information to their ‎customers’ mobile devices no matter where they’re located. This is vital for services ‎such as bank account activity alerts that notify customers of potentially fraudulent ‎transactions, as well as for traditional marketing campaigns. Simple activities, such as ‎balance inquiries, can be conducted without involving costly customer care resources.‎

Mobile banking applications that are easy to use, secure, and pervasive generate loyalty ‎and lock in customers. Effective mobile banking platforms enable banks to interact with ‎customers in real-time through mobile alerts, two-way banking services, out-of-band ‎authentication, and marketing campaigns.‎

With mobile banking banks can instantly deliver vital account information to their ‎customers’ mobile devices and customers can access information and make ‎transactions - anytime, anywhere‎.

Mobile Banking will be an integral feature of MEFX, where visitors and participants can ‎get a first-hand glimpse of the world’s expanding mobile infrastructure, including the ‎latest products and services connected to this market‎.

For more information on how to maximise your exposure to the Middle East’s largest gathering of finance professionals contact the MEFX Project Team on +971 4 308 6597 or +971 4 308 6433.